A- A A+ | Screen Reader
Ph.D. in Management:
The department of Business Administration, USTM offers research facilities as well as opportunities in the following Thrust areas:
A. Human Resource
– Organisational Behaviour (OB)
– Labour Welfare
– Industrial Relation
– Compensation Management
– Leadership
– Team building and Team Management
– Motivation
– Training and Development
– Capacity Building
– Work Life Balance and Stress Management
– Emerging concept related to HR field
B. Finance
– Non- Performing Assets
– Risk Management
– Stock Market
– Derivatives
– Working Capital Management
– Corporate Social Responsibility (CSR)
– Micro Finance
– Banking sector
– Financial inclusion
– Corporate finance
– Carbon Finance
– Emerging concept related to Finance field
C. Marketing
– Consumer Behaviour
– Brand Awareness and its impact
– Marketing Strategy
– Pricing Strategy
– E-Commerce
– Advertising
– Promotional activities
– Emerging trends related to Marketing field
D. Entrepreneurship
– Rural Agri-entrepreneurship
– Diversified areas of Entrepreneurship with special emphasis on North Eastern region.
– Women Entrepreneurship
– Conceptualising small scale livelihood options to commercialisation
– Emerging trends in Entrepreneurial field